Universal Music UK and San Francisco based start-up Memolane have joined forces to create an interactive timeline of Rufus Wainwright's career.
Rufus' Memolane is a scrapbook that automatically captures his social media streams, including Facebook, Twitter, Youtube, LastFM, MySpace into one timeline, for fans to see, search and share.
Fans can actively contribute to the House of Rufus story by adding their own memories from photos and ticket-stubs, to YouTube videos, Last.fm scrobbles and social media updates to become part of the persistent collective memory of Rufus' career.
Belle Crocker, Senior Digital Manager at Universal Music UK's UMSM division said: "We wanted to create an interactive snap-shot of Rufus' entire career which traced the events that led from his very first demo tapes right up to his upcoming shows at the Royal Opera House. With its dynamic social and user generated content features Memolane gave us the perfect platform with which to do this."
You can take a look at the piece on Rufus' site here:
www.rufuswainwright.com/news