To celebrate the release of Florence & The Machine's second album 'Ceremonials', Channel 4 will stream the album four days before its official release.
Marking the first partnership of its kind between a music label and terrestrial broadcaster, the station will also broadcast the forthcoming Hackney Empire gig - which sold out with 1 minute - as well as airing an exclusive interview , the videos for 'What the Water Gave Me' and 'Shake it Out', along with specially commissioned commentary by Florence herself.
The microsite will run from October 25, with album streaming from October 27.
'Ceremonials' will be officially released on October 31.