Pink Floyd and their long-standing record label EMI Music will mark the 40th Anniversary of the original UK release of The Dark Side of The Moon on Sunday March 24, 2013.
Centered around a global playback of the album on PinkFloyd.com, each memory, thought and photo tweeted as fans rediscover the album will count towards the creation of a dark side of the moon.
Starting at 00:01am GMT in the U.K. on March 24, 2013, for the entire day, fans all over the world will be able to share thoughts and comments via twitter using #DarkSide40 and witness the impact as the volume of messages combine to turn the moon dark.