Ambershift
Having built up a loyal following in their native North East, Ambershift have finally branched out and released their eponymous debut album. A cheeky, rumbling bassline begins proceedings for opener 'Russian Doll' until a screeching guitar ends any frivolity as frontman Dave Lord's hardened vocals introduces some well merited swagger. Whilst their sonic energy is already undoubted, the lyrics are simple and persuasive enough with refrains singled out for repeated play.
'Another Trigger' continues in a similar vein of full-blooded, resolute rock 'n' roll with some impressive interplay between coolly delivered vocals and thoughtful guitar melodies leaving a final verse to steal the track's thunder with a standout solo. Such a strong tempo is maintained for the opening bars of 'China Town' until bombast fades to introspective lyrics and the track grinds to a startling refrain; singling out Lord and some downplayed riffs before speeding up to the usual breakneck pace. 'Play Dead' comes across with a smidgen of charm yet listen closely and Lord scowls "You play dead and nothing matters" to a surprisingly straightforward backing din.
To call Ambershift pop would be missing the point but 'Hands' proves how far a guitar hook can take a track, and eventually a band themselves with a Killers-esque melody of plucked rhythms, soaring synths and a chuggling bassline. The combination becomes irresistible as Lord prevails with his own interpretation of Brandon Flowers. Yet if you thought that was impressive, 'Delayed In Talking' triumphs with yet another elevating delivery of inspiring, indulgent vocals expertly backed by melodies which hit all the right notes and transport the track to new heights.
'No More Fuss' does exactly what it says on the tin with no nonsense guitar and Lord's now compelling, enveloping voice taking no prisoners. Even the 80's are ambushed as 'A Long Goodbye' throws in a mesmeric synthed fuzz before the more established sound of a rising guitar solo to Lord's soothing yet powerful vocals. For such a forceful band, 'Heartbreaker' showcases Ambershift's sentimental side as maudlin lyrics are set to Lord's longing vocal strains, crashing drums and tight ripsaw guitar. Whilst it doesn't quite hit U2 heights of epicness, 'All The Guns' aspires as much with soaring, lingering melodies and a backing choir thrown in for good measure.
For a fitting finale, 'Bail Out' condenses Ambershift into a tidy three minutes. The snarling vocals, scorched riffs and regimented drumbeats.... Wait. The CD is still turning. Finally we hear Lord at his most vulnerable with only a few echoing reverbs for company in a secret untitled track which may be the shortest on the album but possibly the most revealing.
A locally recorded, self produced album from a local band but with an undoubted energy and compelling swagger, Ambershift will soon be going places.