It's only rock n 'roll but quieter.
On their first outing, Jet were far more likely to be linked to the Rolling Stones, such was their cocksure swagger and belief in rock n roll. Not that the band are doing anything more akin to rocket science this time around but 'Bring It On Back' has its feet in The Beatles camp this time around, such is the mix of melody and psychedelic meanderings (and before anyone starts, yes The Stones dabbled with this scene as well but as usual, were steps behind The Beatles and offered a poor facsimile of the fab fours output.)
More restrained than the boisterous outings that have graced the UK charts previously, there's a hazy early morning sunshine to the vocals and feel of the track. The beginning judders into life slowly, sounding like a cast off from The Beatles (white album) but unsurprisingly, kicks up a gear when it gets to the chorus, the Jet lads clearly have a softer side but don't want to show it too much. This track will go down a storm in the live set, providing the lighter and mobile phones moment where everyone stops throwing beer and sways along for a quick breather but hostilities begin again. It's the musical equivalent of the trench armies playing football on Christmas Day before going back to war on the following day.
And it's as likeable or as mellow as Jet are going to get, so enjoy it, because come next year and the summer festivals, they are likely to bring on back the lowest common denominator tunes that will burrow into your head and any advertising campaigns.