Charity Single fails to ignite.

The fact that I repeatedly zoned out whilst attempting to listen to this single speaks volumes. While it's not bad, and in fact has quite a sweet little poppy tune hidden away, it just doesn't really go anywhere; plodding along at a sedate pace and then fading away at the end before you really notice it's over.

This single, the band's contribution to the charity War Child (with a percentage of the royalties being donated) is a slower track than Boy Kill Boy fans may be used to; there is a lazy almost melancholy summery vibe running throughout and the tune has a much more mainstream pop sound than their previous output, all jangly indie guitars and keyboards (sounding a touch like The Smiths in their quieter moments). The vocals are smoother than usual and the production is sharp and clear it just doesn't grab your attention or leave a lasting impression.